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Notto Blotto - Wellness Bender
Project type
Product launch
Role
NPD, Naming, Positioning, Brand Development, Product Design, Brand Launch, Brand Campaign
The only growth segment in beer is NoLo. So, with the double-edged sword of first-mover advantage, we launched a 'hop soda' (0% alc) into the Australian market. Positioned to craft beer drinkers as a fun, healthy alternative to soft drinks and full-strength beer, Notto Blotto is now one of Moo Brew's biggest SKUs, and the only one growing. Soberwhelmingly genius.
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